Evaluation - Question 3

What kind of media institution might distribute your media product and why?


I personally would want my music magazine to be a part of one of the biggest publishing groups in Europe, Bauer. I would want this because they have 80 brands serving 19,000,000 people, they have a giant audience with 4/10 people experiencing one of their products. They state on their website; 
"Our business is built on millions of personal relationships with engaged audiences."
The success of Bauer and the worldwide recognition they have could help my product grow and become more well know around the world. This would mean that i get supported by a company who understands the magazine industry like the back of their hands, they know all the ins and outs.
As HITS is a multi-platform brand i would want each platform to be as successful as the other. Bauer would offer different platforms such as a radio channel or a television program, by doing so it makes each platform very recognizable and would help develop my magazine into a well known brand.
Bauer state that they 'connect with diverse and valuable audiences' and this is exactly what i would be looking for when publishing my magazine. 
Even though there are different publishing groups such as IPC media, i feel that Bauer has a lot more to offer and would push my magazine to it's full potential and i would help them by attracting a whole new audience to their huge fan base. Bauer produce brands such as Q and Mojo magazine, so if my media product was published by this huge company it's possible that my magazine could make it as far as Q and possibly even further. I feel Bauer would have open arms if i was ever given the chance to have my magazine published by them, i feel a fresh new magazine, like HITS, that would attract hundreds of new fans and pleased all as it's a mixed genre magazine would definitely be a new thing for Bauer to take interest in.

To distribute my magazine, i would want the biggest and best magazine distributor in the UK, Frontline.
Frontline sells and distributes over 160 magazine titles, including 54 of the top 200 selling titles in the UK. They publish magazines such as Q and Mojo. As Frontline are so successful, it would be the obvious choice to make when choosing the distributor of the magazine. Frontline also try to make a difference by raising money for good causes and charity's, and as i personally am a big fan of doing this i feel that if HITS was associated with this behavior it would appeal and interest a bigger audience and it would be even better if the readers could get involved.